{"id":86102,"date":"2022-09-15T18:24:07","date_gmt":"2022-09-15T10:24:07","guid":{"rendered":"https:\/\/www.gznf.net\/?p=86102"},"modified":"2022-09-15T18:24:08","modified_gmt":"2022-09-15T10:24:08","slug":"nexte-commercesailingmarketingsummittiktokforbusinessleadsthenewopportunitiesfore-commercesailinggrowth","status":"publish","type":"post","link":"https:\/\/www.gznf.net\/market\/86102.html","title":{"rendered":"NEXT \u7535\u5546\u51fa\u6d77\u8425\u9500\u5cf0\u4f1a\uff0cTikTok for Business \u9886\u8bfb\u7535\u5546\u51fa\u6d77\u589e\u957f\u65b0\u673a\u9047"},"content":{"rendered":"<p><strong>9\u670815\u65e5\uff0cTikTok for Business \u4e3e\u529e\u4e86 2022 NEXT \u7535\u5546\u51fa\u6d77\u8425\u9500\u5cf0\u4f1a\u3002<\/strong>\u56f4\u7ed5\u51fa\u6d77\u7535\u5546\u54c1\u724c\u7ecf\u8425\uff0cTikTok for Business \u5728\u7ebf\u4e0a\u5206\u4eab\u4e86\u5168\u7403\u7535\u5546\u884c\u4e1a\u524d\u6cbf\u8d8b\u52bf\u6d1e\u5bdf\u3001TikTok 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1080px) 100vw, 1080px\" \/><p id=\"caption-attachment-86104\" class=\"wp-caption-text\">NEXT \u7535\u5546\u51fa\u6d77\u8425\u9500\u5cf0\u4f1a<\/p><\/div>\n<p><strong>\u7535\u5546\u51fa\u6d77\u65b0\u9636\u6bb5\uff1a\u62e5\u62b1\u201c\u65e0\u9650\u5faa\u73af\u201d\u8d2d\u7269\u6a21\u5f0f\uff0c\u54c1\u724c\u6784\u5efa\u6210\u5173\u952e\u7834\u5c40\u70b9<\/strong><\/p>\n<p>\u968f\u7740\u7ebf\u4e0a\u5316\u8d2d\u7269\u65b9\u5f0f\u6210\u4e3a\u5168\u7403\u6d88\u8d39\u7684\u5e38\u6001\uff0c\u5168\u7403\u7535\u5546\u884c\u4e1a\u7684\u5e02\u573a\u5927\u76d8\u548c\u6e17\u900f\u7387\u7a33\u6b65\u6500\u5347\uff0c\u9884\u8ba1\u672a\u6765\u4e94\u5e74\u5c06\u4fdd\u6301 12% \u7684\u5e74\u589e\u957f\u7387\u3002\u7136\u800c\uff0c\u5168\u7403\u7ecf\u6d4e\u666e\u904d\u4e0b\u884c\u3001\u6d88\u8d39\u8005\u4fe1\u5fc3\u4e0d\u8db3\uff0c\u4e5f\u6210\u4e3a\u51fa\u6d77\u7535\u5546\u53d1\u5c55\u5fc5\u987b\u9762\u5bf9\u7684\u6311\u6218\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5185\u5bb9\u548c\u5a31\u4e50\u5e73\u53f0\u4e5f\u6210\u4e3a\u6d88\u8d39\u8005\u53d1\u73b0\u597d\u7269\u548c\u51b3\u7b56\u8d2d\u4e70\u7684\u65b0\u9a71\u52a8\u529b\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u51b3\u7b56\u66f4\u52a0\u53d7\u5230\u54c1\u724c\u4ef7\u503c\u7684\u5f71\u54cd\uff0c\u5e76\u4e14\u8d2d\u4e70\u4e60\u60ef\u5448\u73b0\u51fa\u89e6\u70b9\u591a\u6837\u5316\u3001\u8d2d\u7269\u788e\u7247\u5316\u3001\u94fe\u8def\u590d\u6742\u5316\u7684\u65b0\u7279\u5f81\u3002\u8fd9\u4e9b\u53d8\u5316\u90fd\u4e3a\u54c1\u724c\u957f\u671f\u589e\u957f\u63d0\u51fa\u4e86\u66f4\u9ad8\u8981\u6c42\u3002<strong>\u6784\u5efa\u7ecf\u8425\u9635\u5730\uff0c\u5efa\u7acb\u957f\u6548\u5065\u5eb7\u7684\u54c1\u724c\u7ecf\u8425\u6a21\u5f0f\uff0c\u5df2\u7ecf\u6210\u4e3a\u51fa\u6d77\u7535\u5546\u4f01\u4e1a\u7684\u7834\u5c40\u5173\u952e\u3002<\/strong><\/p>\n<p>\u5728 TikTok \u201c\u65e0\u9650\u5faa\u73af\u201d\u7684\u8d2d\u7269\u65c5\u7a0b\u4e2d\uff0c\u7528\u6237\u5728\u5a31\u4e50\u4e2d\u53d1\u73b0\u597d\u7269\uff0c\u5728\u771f\u5b9e\u4e2d\u6fc0\u53d1\u5174\u8da3\uff0c\u5728\u4fe1\u4efb\u4e2d\u52a0\u901f\u51b3\u7b56\uff0c\u5728\u4e92\u52a8\u4e2d\u5efa\u7acb\u60c5\u611f\uff0c\u5728\u5206\u4eab\u4e2d\u611f\u53d7\u6ee1\u8db3\uff0c\u5728\u793e\u7fa4\u4e2d\u6c89\u6dc0\u54c1\u724c\u5fe0\u8bda\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0cTikTok for Business \u7535\u5546\u89e3\u51b3\u65b9\u6848\u505a\u4e86\u5168\u9762\u5347\u7ea7\uff0c\u4ece\u6d1e\u5bdf\u3001\u9009\u54c1\u3001\u521b\u610f\u3001\u6295\u653e\u3001\u5185\u5bb9\u3001\u670d\u52a1\u7b49\u65b9\u9762\uff0c\u4e3a\u51fa\u6d77\u7535\u5546\u4f01\u4e1a\u7684\u54c1\u724c\u5efa\u8bbe\u548c\u751f\u610f\u7ecf\u8425\u63d0\u4f9b\u5168\u94fe\u8def\u7684\u8425\u9500\u652f\u6301\uff0c\u8fdb\u800c\u5e2e\u52a9\u4ed6\u4eec\u4e0e\u5168\u7403\u8d85 10 \u4ebf\u6708\u6d3b\u7528\u6237\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u8054\u7ed3\u3002<\/p>\n<div id=\"attachment_86105\" style=\"width: 1090px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-86105\" class=\"wp-image-86105\" src=\"https:\/\/www.gznf.net\/images\/2022\/09\/6322f30009a6e.jpg\" alt=\"\u201c\u65e0\u9650\u5faa\u73af\u201d \u7684\u8d2d\u7269\u65c5\u7a0b\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.gznf.net\/images\/2022\/09\/6322f30009a6e.jpg 1280w, https:\/\/www.gznf.net\/images\/2022\/09\/6322f30009a6e-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><p id=\"caption-attachment-86105\" class=\"wp-caption-text\">\u201c\u65e0\u9650\u5faa\u73af\u201d \u7684\u8d2d\u7269\u65c5\u7a0b<\/p><\/div>\n<p><strong>\u7535\u5546\u51fa\u6d77\u65b0\u7a81\u7834\uff1a\u5168\u9762\u5347\u7ea7\u7684\u8425\u9500\u4ea7\u54c1\uff0c\u52a9\u529b\u751f\u610f\u589e\u957f<\/strong><\/p>\n<p>\u4e3a\u4e86\u5e2e\u52a9\u51fa\u6d77\u7535\u5546\u4f01\u4e1a\u5e03\u5c40\u54c1\u3001\u6548\u3001\u9500\u5168\u94fe\u8def\u8425\u9500\uff0c\u7a33\u6b65\u9ad8\u6548\u5b9e\u73b0\u751f\u610f\u589e\u957f\uff0cTikTok for Business \u8425\u9500\u4ea7\u54c1\u89e3\u51b3\u65b9\u6848\u4ece<strong>\u5185\u5bb9\u5e7f\u544a\u3001\u54c1\u6548\u8054\u52a8\u3001\u6548\u679c\u63d0\u5347\u548c\u7d20\u6750\u5236\u4f5c<\/strong>\u56db\u5927\u7ef4\u5ea6\uff0c\u52a9\u529b\u54c1\u724c\u638c\u63e1 TikTok \u8425\u9500\u7684\u6d41\u91cf\u5bc6\u7801\u3002<\/p>\n<p><strong>\u5728\u5185\u5bb9\u5e7f\u544a\u65b9\u9762<\/strong>\uff0cTikTok \u8fbe\u4eba\u7684\u521b\u610f\u5185\u5bb9\u5236\u4f5c\u80fd\u529b\u4e00\u76f4\u5907\u53d7\u9752\u7750\u3002TikTok for Business \u4eca\u5e74\u4e0a\u7ebf\u7684 Branded Mission \u5219\u662f\u5c06\u8fbe\u4eba\u89c6\u9891\u8f6c\u5316\u4e3a\u5e7f\u544a\u7d20\u6750\uff0c\u5145\u5206\u53d1\u6325\u8fbe\u4eba\u521b\u610f\u7684\u529b\u91cf\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u6df1\u5ea6\u4e92\u52a8\u548c\u5f71\u54cd\u529b\u3002<strong>\u5728\u54c1\u6548\u534f\u540c\u65b9\u9762\uff0c<\/strong>TikTok for Business \u7684\u5f3a\u66dd\u5149\u4ea7\u54c1TopView\uff08\u5f00\u5c4f\u5e7f\u544a\uff09\uff0c\u7ed3\u5408 Reach &amp; Frequency \u62d3\u5c55\u66dd\u5149\u4eba\u7fa4\uff0c\u79ef\u7d2f\u54c1\u724c\u70ed\u5ea6\uff0c\u540c\u65f6\u914d\u5408\u6548\u679c\u5e7f\u544a\u7cbe\u51c6\u89e6\u8fbe\u548c\u518d\u8425\u9500\uff0c\u80fd\u591f\u5b9e\u73b0\u4ee5\u54c1\u4fc3\u6548\u3002<strong>\u5728\u63d0\u5347\u6548\u679c\u5e7f\u544a ROI \u65b9\u9762\uff0c<\/strong>\u56de\u4f20\u6b63\u786e\u3001\u5b8c\u6574\u7684\u843d\u5730\u9875\u6216\u5e94\u7528\u5185\u4e8b\u4ef6\u6570\u636e\uff0c\u80fd\u591f\u6709\u6548\u63d0\u5347 TikTok for Business \u5e7f\u544a\u6a21\u578b\u4f18\u5316\u8868\u73b0\uff0c\u4f7f\u5e7f\u544a\u8f6c\u5316\u6548\u679c\u4e8b\u534a\u529f\u500d\uff0c\u52a9\u653bROI\u63d0\u5347\u3002<strong>\u5728\u7d20\u6750\u5236\u4f5c\u65b9\u9762<\/strong>\uff0c\u54c1\u724c\u53ef\u4ee5\u501f\u52a9 TikTok \u7684\u667a\u80fd\u914d\u97f3\u3001\u6587\u5b57\u3001\u7ffb\u8bd1\u7b49\u5de5\u5177\uff0c\u8f7b\u677e\u5b8c\u6210\u9002\u914d\u5e73\u53f0\u98ce\u683c\u548c\u672c\u5730\u8bed\u8a00\u4e60\u60ef\u7684\u89c6\u9891\uff0c\u4e0eTikTok \u7528\u6237\u4ee5\u201c\u4e13\u5c5e\u8bed\u8a00\u201d\u9ad8\u6548\u6c9f\u901a\u3002\u6b64\u5916\uff0cTikTok for Business \u65d7\u4e0b\u7684\u7a0b\u5e8f\u5316\u79fb\u52a8\u5e7f\u544a\u5e73\u53f0 Pangle \u4e5f\u5206\u4eab\u4e86\u4ece\u6d41\u91cf\u548c\u5e7f\u544a\u63a8\u8350\u6280\u672f\uff0c\u5230\u4e3a\u7535\u5546\u5546\u5bb6\u63d0\u6548\u7684\u5de5\u5177\uff0c\u518d\u5230\u89e6\u8fbe\u6d88\u8d39\u8005\u7684\u6837\u5f0f\u8bbe\u8ba1\uff0c\u4e3a\u51fa\u6d77\u7535\u5546\u5e7f\u544a\u4e3b\u63d0\u4f9b\u73a9\u8f6c\u6d41\u91cf\u5927\u4fc3\u7684\u652f\u6301\u3002<\/p>\n<div id=\"attachment_86106\" style=\"width: 1090px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-86106\" class=\"wp-image-86106\" src=\"https:\/\/www.gznf.net\/images\/2022\/09\/6322f32640720.jpg\" alt=\"Shopping Ads\u7535\u5546\u8425\u9500\u89e3\u51b3\u65b9\u6848\" width=\"1080\" height=\"720\" srcset=\"https:\/\/www.gznf.net\/images\/2022\/09\/6322f32640720.jpg 1280w, https:\/\/www.gznf.net\/images\/2022\/09\/6322f32640720-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><p id=\"caption-attachment-86106\" class=\"wp-caption-text\">Shopping Ads\u7535\u5546\u8425\u9500\u89e3\u51b3\u65b9\u6848<\/p><\/div>\n<p>\u4e3a\u4e86\u8fdb\u4e00\u6b65\u5e2e\u52a9\u51fa\u6d77\u7535\u5546\u54c1\u724c\u53c2\u4e0e\u5230 TikTok \u7528\u6237\u201c\u65e0\u9650\u5faa\u73af\u201d\u8d2d\u7269\u4f53\u9a8c\u4e2d\u7684\u6bcf\u4e00\u4e2a\u8282\u70b9\uff0c\u5b8c\u6210\u4ece\u8425\u9500\u4e70\u91cf\u5230\u957f\u671f\u54c1\u724c\u7ecf\u8425\u7684\u6f14\u53d8\uff0cTikTok for Business \u63a8\u51fa\u4e86\u5168\u65b0\u7684\u4e00\u7ad9\u5f0f\u7535\u5546\u8425\u9500\u89e3\u51b3\u65b9\u6848\u2014\u2014<strong>Shopping Ads\u3002<\/strong>\u901a\u8fc7\u6574\u5408\u73b0\u6709\u6700\u4f73\u5e7f\u544a\u65b9\u6848\u4ee5\u53ca\u521b\u65b0\u4ea7\u54c1\u80fd\u529b\uff0cShopping Ads \u4f7f\u7535\u5546\u54c1\u724c\u8425\u9500\u66f4\u52a0\u667a\u80fd\u3001\u7b80\u5316\uff0c\u5927\u5e45\u63d0\u5347\u8425\u9500\u6548\u7387\uff0c\u5b9e\u73b0\u8425\u9500\u76ee\u6807\u548c\u4e1a\u52a1\u589e\u957f\u3002Shopping Ads \u5305\u62ec\u7d27\u8ddf\u76f4\u64ad\u5e26\u8d27\u70ed\u6f6e\u7684 Live Shopping Ads\uff08\u76f4\u64ad\u8d2d\u7269\u5e7f\u544a\uff09\u3001\u5145\u5206\u53d1\u6325For You Page \u4fe1\u606f\u6d41\u4f18\u52bf\u7684 Video Shopping Ads\uff08\u77ed\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\uff09\u4ee5\u53ca\u6316\u6398\u521b\u65b0\u7248\u4f4d\u6f5c\u529b\u7684 Catalog Listing Ads\uff08\u5546\u54c1\u5217\u8868\u56fe\u7247\u5e7f\u544a\uff09\u4e09\u79cd\u5f62\u5f0f\uff0c\u6ee1\u8db3\u591a\u79cd\u7535\u5546\u6a21\u5f0f\u4e0b\u7684\u8425\u9500\u9700\u6c42\u3002<\/p>\n<p>Shopping Ads 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